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for the explicit purpose of gaining enough trust to begin religious hard-sells to the target person-with the explicit knowledge that the target will be unaware until it is too late that the entire purpose of the relationship was to gain a convert. The concept in general involves striking up a business relationship, false friendship, etc. In addition, AmWay motivational seminars (in particular, within the Dexter Yager downline) have promoted specific deceptive methods of recruitment into religious groups-specifically, a tactic known as "servant evangelism", "stealth evangelism", or "bait and switch evangelism". (It is of note that AmWay is often promoted by FGBMFI members as a "Christian Business Opportunity" to audiences in dominionist churches and is very, very actively promoted as part of the "parallel economy"-specifically as a "Christian alternative" to Proctor and Gamble, as noted below.) It is of particular note that often Diamonds linked with neopentecostal dominionist groups are quite high up in the hierarchies of both church and AmWay (for example, Diamonds who are deacons or even assistant ministers in churches). Likewise, there is considerable evidence that AmWay in large part may be promoted as a type of "MLM affinity fraud" within Assemblies of God churches in particular-hence the two groups are essentially acting as "co-recruiters", the Assemblies recruiting from AmWay downlines and AmWay recruiting from Assemblies churches. Multiple persons who have left AmWay have reported heavy pressure to convert to dominionist and specifically neopentecostal forms of faith in Business Motivational Organisations in other words, there is a very strong possibility that AmWay may in and of itself be used as a front to recruit people into dominionist churches. (Of particular note, Ashcroft is very influential in Assemblies of God circles his father is founder of Chi Alpha, an Assemblies "fraternity front" targeting college-age students.) Bush Wead in particular largely coached Bush in regards to "learning to speak dominionist-ese" and largely introduced Bush to dominionist leaders. Notable Assemblies Diamond-level AmWay members include John Ashcroft and Doug Wead, both of whom have had very close links with George W.
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This should probably not be shocking quite a lot of Diamonds in AmWay are known to be members of the Assemblies of God and/or the Full Gospel Businessmen's Fellowship International. Many AmWay downlines-in particular the Dexter Yager downline-are known to promote specific types of dominion theology popular in neopentecostal circles, in particular within the Assemblies of God. (It is not an exaggeration to state that the only groups more universally considered abusive are Scientology and the Moonies.) In fact, at least one major "danger sign" already exists-a specific org called exists re AmWay's history of abuse, and a very good book called Merchants of Deception exists detailing both the abuse and the extensive promotion of dominionism within AmWay.Īnd believe you me, Amway promotes dominionism like it was going out of style.
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Steven Hassan, a professional "exit counselor" who operates the Freedom of Mind Institute, has listed the Amway BMOs as coercive groups according to the BITE model of "abusiveness" of groups other groups that have expressed concern include FACTnet, Cult Awareness Information Centre, and Rick Ross Institute. Multiple "exit counselors" and researchers into coercive groups have expressed grave concern regarding Amway BMO's and particular downlines. Minor snark aside, AmWay is probably the one of the biggest funders of dominionism, and does a fair amount of promotion of dominionism (among its worst offenses).ĪmWay-or more properly, its "Amway Business Motivational Organisations" used in "downlines" of the company-is frequently cited as a prototypical example of a "coercive business group"-that is, a business organisation that operates much like a coercive religious group. Much has been made of dominionist corporate sponsorship by neoconservative groups like the Scaife and Coors foundations-there are some major dominionist corporate sponsors that are themselves dominionists and major players in the "parallel economy", though.ĪmWay-it's a dominionist funding group, it's a major recruitment front for dominionist churches, it's a coercive group in and of itself, it's all of the above!